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Conference call: Will Schnier (Part 1)

1205 accounts receivable BIG RED DOG Engineering & Consulting Billing Category_Archives featured marketing Ownership Transition proposal Richard Massey Will Schnier

Conference call: Will Schnier (Part 1)

CEO of BIG RED DOG Engineering & Consulting (Hot Firm #65 for 2017), a 105-person multi-discipline engineering firm based in Austin, Texas. By Richard Massey Managing Editor “It’s been true since day one and remains true today even with our marketing team – marketing is the job of everybody in the firm,” Schnier says. A CONVERSATION WITH WILL SCHNIER. The Zweig Letter: What’s your philosophy on fee/billing and accounts receivable? How do you collect fees from a difficult client? Will Schnier: We don’t mess around on this topic. We have no debt and we aim to keep it that way....

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Project vs. firm project experience

1205 Bernie Siben Category_Archives Experience featured Proposals RFP

Project vs. firm project experience

What can you use in a proposal? As it turns out, if you are careful with how you include the information, quite a bit. I was recently asked about including a person’s experience with a previous firm in the experience and staffing sections of a proposal. When an owner – whether a private sector firm or a public sector agency – looks for a team to perform a project, they have two questions that need to be answered: Do you understand my challenge and know how to respond to it? What else have you done that’s just like my project?...

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Essential mentoring

1205 Bill Murphey Category_Articles continuing education Education featured mentoring succession planning

Essential mentoring

One of the best things we can do as leaders is create more leaders, but to be effective, the effort must be deliberate. It’s a rare organization that succeeds without a solid succession plan identifying who will take over when the leader steps aside. A great way to ensure the smooth continuity in a company is to adopt a mentoring process. Early in my career, I was selected to participate in a two-year executive mentoring program that changed the course of my career. As part of the program, I was assigned to the Pentagon to work among many of the...

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Content drives AEC firms

1205 b2b marketing Category_Articles content content marketing featured marketing social media Tina Howell

Content drives AEC firms

Regardless of what else the future holds for B2B marketing, one thing is certain: Content marketing is here to stay. Marketing communications. Social media. Graphic design. Media relations. Proposals. Internal communications. Event engagement. Brand management. Advertising. Presentations. Direct marketing. The list of responsibilities goes on, and the best organizational structure for a marketing/business development team responsible for executing these activities depends on a variety of factors unique to the firm. Nothing earth shattering here, right? How about if we take a look at marketing responsibilities through a different lens? One that positions the roles based on core competencies? I was...

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Common misconceptions

1205 A to Zweig advice Category_Archives featured Mark Zweig Rules

Common misconceptions

After 37 years of working in one industry, you eventually become aware of just about every bit of what passes for “conventional wisdom” in this business. Some of it may seem logical on the surface but really isn’t. Some of it seems downright silly! Here are some examples of what I am talking about: You should have one principal for every “X” number of employees. I don’t know where these silly “rules” come from, but this one doesn’t make any sense. I have seen companies doing $200 million a year in revenue with one owner and happy employees and I...

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