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News — 1215

Conference call: Kevin Peterson

1215 Benefits Category_Archives Entrepreneurship featured Growth Kevin Peterson Liisa Andreassen M&A marketing P2S Engineering Inc. Proposals Recruiting Retention

Conference call: Kevin Peterson

Co-founder, president, and CEO of P2S Engineering, Inc. (Best Firms To Work For Multi-discipline #8 and Hot Firm #27 for 2017), a consulting engineering firm in Long Beach, CA. By Liisa Andreassen Correspondent “The belief is, if our employees are engaged and there is constant communication and transparency between our leadership and all other employees, then we are fostering a company for a happy team,” Peterson says. A CONVERSATION WITH KEVIN PETERSON. The Zweig Letter: What’s the best way to recruit and retain top talent in a tight labor market? Kevin Peterson: Our recruitment and interview process is meticulous. We...

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Force multiplier

1215 advice Category_Articles featured Growth M&A Phil Keil strategic growth Strategy ZG Team

Force multiplier

By Phil Keil | You can leverage M&A to accelerate strategic shifts and implement your growth strategy, but there are plenty of risks along with the reward.

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Lessons I have recently learned

1215 A to Zweig advice Budget Category_Archives featured Lessons Learned Mark Zweig marketing

Lessons I have recently learned

It’s always good to periodically take stock and ask yourself what you have recently learned. My experience – if you don’t do this – is that you are bound to repeat the same mistakes. And I speak from experience in that department – trust me! Zweig Group is a 29-plus year-old company – and I have been working in business for over 40 years now. Here are a few of my recent epiphanies: You can be too quick to trust. I have done this too often over the course of my personal and business life. You can assume everyone is...

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Paris shmaris

1215 Category_Archives climate change Ed Friedrichs featured Paris Climate Agreement sustainability

Paris shmaris

Good old American ingenuity is what we need to save the planet, not a cumbersome set of rules and regulations. A great deal has been written, and there has been significant handwringing, about America backing out of the Paris Climate Agreement. But, more than any other country, America – thanks to forward-thinking companies, professionals in our industries, and consumers – has made enormous progress in reducing our environmental footprint. And the Paris accord has had nothing to do with it. There’s more to this progress than a blind championing and adherence to a worldwide climate accord. It’s called leadership. And...

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Marketing matters, part 2

1215 Category_Articles featured marketing Sanjay Jenkins social media

Marketing matters, part 2

Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you wake up in the morning? If you are like me, you’ll probably reach for your phone to turn off your alarm and then stay glued to the screen for a few minutes (sometimes longer!), until you finally roll out of bed. You’ll clear whatever notifications popped up while you were asleep. You might check the news. You’ll see what your friends and family have been up to on various social...

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