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News — 1218

Core values

1218 Category_Archives culture featured new hires Stephen Lucy

Core values

Company culture is about much more than the fun you have, the events you sponsor, time off, and cushy health benefits. Our personal core values are developed from an early age. For me, they were first defined by my parents and surrounding family. The Boy Scouts provided me with the 12 points of the Scout Law which gave tangible words to my values. Texas A&M University further defined my values through its institutional core values of respect, excellence, leadership, loyalty, integrity, and selfless service. If you ask an individual what they believe in, most can provide you an answer. So...

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What is cheese?

1218 A to Zweig advice Category_Archives featured Mark Zweig marketing

What is cheese?

A lot of what people call “cheese” these days really isn’t. When you’re talking about Kraft Singles, or Velveeta, for example, you aren’t talking about cheese. You are instead talking about “pasteurized, processed cheese food.” It sort of approximates cheese but isn’t the real thing. Another example is what they call “bonded leather.” It’s really just vinyl. So what’s the moral of the story? A lot of what you may be calling “marketing” really isn’t marketing. It’s something else. And the problem with that is you could be doing these other things – thinking they are marketing activities – and...

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Conference call: John Beasley

1218 Benefits Category_Articles Entrepreneurship failure featured John Beasley Liisa Andreassen marketing Recruiting Retention Wakefield Beasley & Associates

Conference call: John Beasley

President of Wakefield Beasley & Associates (Hot Firm #14 for 2016), a 165-person architectural design firm based in Alpharetta, Georgia. By Liisa Andreassen Correspondent “We are a fast-paced, high-performance company, and underperformers are detrimental to the morale of our workforce and the quality of our services,” Beasley says. A CONVERSATION WITH JOHN BEASLEY. The Zweig Letter: In the event of failure, how does your firm react? John Beasley: The business of design is not a perfect process, and when failure occurs we pick up the pieces, pick up the phone, accept responsibility, resolve the issue as quickly as possible, and...

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The ‘strategy thing’

1218 advice Category_Archives featured Julie Benezet Strategy

The ‘strategy thing’

Can strategic thinking be learned? Sure, if you know where to start and are mindful of the mileposts along the way. Halfway through a two-day strategic planning retreat, a senior leadership team member nervously pulled me aside to make a painful confession. “I just can’t think strategically. I’m really good at running projects, but this strategy thing . . .” Yes, that “strategy thing.” For many leaders, “strategy” is a thing from another planet. It lands during an offsite when one of those nasty consultants says, “Let’s create our strategic goals.” Or, it appears during a performance review, where you...

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Rejection theory

1218 advice Category_Archives Christina Zweig Christina Zweig Niehues fear of rejection featured rejection ZG Team

Rejection theory

Live with rejection, learn from rejection, and conquer your fear of rejection. Once all that’s out of the way, prepare to win! Are you afraid to put yourself out there? Are you afraid of the pain of rejection? No, I am not talking about asking someone out on a date. I am talking about the fear of losing that leads to major lost opportunities in your career and for your firm. Fear of rejection leads many A/E/P and environmental industry firms down an equally dangerous path of stagnation. I get it; no one likes to be told “no.” A lost...

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