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News — 1266

Self-centered introverts

1266 brand Category_Articles Christina Zweig Christina Zweig Niehues featured introverts marketing perception ZG Team

Self-centered introverts

The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard the old joke: How do you tell the difference between an architect and an engineer? Answer: An architect will look at your shoes when he’s talking to you, while an engineer will look at his own shoes. If I’m going to stereotype, both engineers and architects tend to be more introverted than people who work in other professions, like teaching, banking, nursing, law, marriage counseling, dentistry, or retail. A large...

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The “L” word, revisited

1266 A to Zweig advice Category_Articles communication featured Leadership Mark Zweig ZG Team

The “L” word, revisited

I have said it before. I am worn out from all the talk about leadership versus management, Level 5 leadership, servant-leader leadership, and the rest of it. The “L” word – leadership – sure is one that is talked about a lot by people in the AEC business. Not that leadership isn’t crucial to running a successful enterprise. Anyone who is an owner of a firm could easily build a case that there isn’t enough of it to go around – although I would argue that there aren’t enough “doers” to go around, also! We have to train and coach...

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Blessings and curses

1266 busy Category_Articles featured June Jewell Workload

Blessings and curses

Firms are super busy, but that doesn’t mean all is well. How are profit margins, recruiting, and employee training holding up? The AEC industry is busier right now than it has been in a long time. This is great for your firm – right? I talk with at least five to 10 CEOs a week, and their results are surprisingly mixed. While it is obviously a booming market for services, being busy does not necessarily translate into high employee performance, recruiting success, or project profitability. Every economic market provides us opportunities and obstacles, yet many firms run on autopilot, assuming...

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Beyond college

1266 Adam Zach Category_Articles College Education featured

Beyond college

Statics, dynamics, and mechanics of materials are essential, but for long-term success, you need to educate yourself outside, and after, the curriculum.

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Conference call: Christopher Huckabee

1266 Business Development Category_Articles Christopher Huckabee Entrepreneurship featured Growth Huckabee Leadership leadership pipeline M&A marketing organic growth Ownership Transition profit centers Project Managers

Conference call: Christopher Huckabee

CEO of Huckabee (Hot Firm #7 and Best Firm Architecture #3 for 2018), a 300-person architecture firm based in Fort Worth, Texas. By Liisa Andreassen Correspondent “For us, diversifying is a bad thing,” Huckabee says. “We do one thing. We do it well. We are growing substantially and our diversity has been in two areas: geography and building a higher-end portfolio.” A CONVERSATION WITH CHRISTOPHER HUCKABEE. The Zweig Letter: The talent war in the A/E industry is here. What steps do you take to create the leadership pipeline needed to retain your top people and not lose them to other...

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