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News — 1271

Crack the whip

1271 advice Category_Articles Christina Zweig Niehues Christy Zweig Engagement Facebook featured Instagram LinkedIn marketing marketing tools metrics relationships social media Strategy tracking metrics Twitter ZG Team

Crack the whip

Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018 Marketing Survey shows that while more firms than ever are embracing the use of social media, they still don’t feel it is an effective way to market. The reason may not lie in the medium itself, but instead in the fact that many are not employing the discipline needed to make it effective. In 2018, 92 percent of survey respondents stated they had a presence on LinkedIn, 86 percent on...

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Chaos vs. structure

1271 Brenden Sherrer Category_Articles Chaos choice David Brooks featured Growth Leaders Process risks road to character Structure young professionals ZG Team

Chaos vs. structure

If we want to grow as people and as firms, we have to first find the fine line, and then what’s on either side of it. Choice breeds chaos, or so the saying goes. Even so, choice and its inherent disruptions are essential to growth. At least that’s what I believe. And in the context of the workplace, I think that choice is just as important as structure/process. The trick is finding the fine line between the two. To do that, we must first unpack the issue and take a good look at what’s inside. I think we have sunken...

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Simplification to improve focus

1271 advice cars Category_Articles downsize featured Mark Zweig motorcycles quit social media save time simplification Simplify! social media ZG Team

Simplification to improve focus

Once you get to be 60, your perspective changes. If you look ahead, you know that you have, on average, another 12 years left to live (longer if you are a woman). And that’s an average. For everyone who lives longer than 72, there’s someone who doesn’t make it to 72. That puts things into perspective. Time is limited and it’s the one thing money cannot buy. I decided it was time to simplify. Reduce distractions. Spend my time better than I have been. Since many of our readers – owners and top-level managers in AEC firms – are about...

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Here they come!

1271 baby boomers Category_Articles collaborate communication featured Internet Julie Benezet Leadership Development Listen millennials Results social media transparency

Here they come!

Approximately 10,000 baby boomers will retire every day over the next decade. By 2030, millennials will comprise three-quarters of the U.S. workforce. A common blood sport at leadership team meetings these days begins with, “WHAT do we do with these bleeping millennials?!!” For many years, millennials, born between 1981 and 1996 to baby boomer parents, were seen as different versions of the leaders’ children. They were, after all, children. They are no longer children. In fact, they have occupied the workforce for more than 16 years. Baby boomers now find themselves wondering how to develop the rising force of millennials...

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Conference call: Kouhaila (Ki) Hammer

1271 annual metrics Benefits Bonus Category_Articles Compensation culture diverse diversity division profitability featured Ghafari Growth inclusion individual performance Ki Hammer Kouhaila Hammer leadership transition Liisa Andreassen metrics Ownership Transition rolling metrics seller-doer

Conference call: Kouhaila (Ki) Hammer

President and CEO of Ghafari (Hot Firm #54 for 2017), a 550-person multi-discipline firm based in Dearborn, Michigan. By Liisa Andreassen Correspondent “I would describe myself as a people person and am elated to see colleagues develop into mature leaders – whether in the technical disciplines or in management,” Hammer says. “Most of my career has been fun.” A CONVERSATION WITH KI HAMMER. The Zweig Letter: Diversity and inclusion is lacking. What steps are you taking to address the issue? Ki Hammer: We’ve always been diverse. Our culture is open and welcoming – it’s just who we are. It’s evident...

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