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A military approach

1281 analysis Army Engineer Category_Articles Consulting featured Goals military Miro Kurka target U.S. Army Corps of Engineers USACE Winning

A military approach

Breaking into new markets isn’t easy, but it can be done if you have a long-term, coordinated plan of attack. Following 30 years as an Army Engineer officer, I went to work as a market leader for architecture and engineering firm Mead & Hunt. My mission was to build a U.S. Army Corps of Engineers program from scratch. While on the surface the skills I’d gained over a long military career were not immediately applicable to my new role, I found myself approaching this challenge as I would a military mission. Therefore, my first step would be a mission analysis...

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