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Back it up (with bass, if needed)

1267 back up Category_Articles featured Javier Suarez marketing

Back it up (with bass, if needed)

Marketers for professional services firms should expect, and be prepared for, inevitable setbacks in the submittal process. I play bass in a classic rock band. We were doing a sound check at a recent gig when I hit the last note of the song and – plunk – I broke a string! Close to 60 percent of bass players polled by the website Ultimate Guitar said they have never broken a string. I have been playing since 1988 and this is the third or fourth time this has happened. Suffice it to say, this issue pops into my mind every...

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