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News — BD

Social media in 2020

1367 AEC AEC firms algorithms authenticity BD brand Business Development Category_Articles Christina Zweig Niehues Clients conversation conversations coronavirus COVID-19 discuss diversity Election Facebook Goals inclusion Instagram intended audience interaction LinkedIn marketing marketing strategy media message New Hire no strategy pandemic polling press release projects ROI roundtable social social media stories Strategy Twitter unique content work anniversary ZG Team

Social media in 2020

By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

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Getting better fees

1354 A/E AEC Architecture ask average labor multipliers BD BD spending better fee Billing billing rate Business Development Carter & Burgess Category_Articles challenge Clients commit director of marketing Engineering fee fees Labor labor multiplier losing money low fees Mark Zweig Market market research marketing Pay Principal Problem Project Management Proposals quote fees raise fees raise price research Resources scope Spending ZG Team

Getting better fees

By Mark Zweig | We have worked with firms in this business that had average labor multipliers above 4.5.  It can be done, and you can do it!

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COVID-19 and business development

1354 allocations BD be professional bottom line Business Development capacity Category_Articles Clients coronavirus cost savings COVID-19 economic downturn Economy events expectations face to face financial game plan goal issues Jonathan Savage leads logistical Meetings Opportunities pandemic Pennoni Planning Problems prospects Quality Relationship remote remote work Revenue scale back success technical Technology Travel uncertainty understand vice president wins work from home

COVID-19 and business development

Uncertainty in the marketplace will be with us as we move forward, but you can be successful if you adjust your game plan and expectations.

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Business development in AEC firms

1351 A/E AEC attracting BD Benefits Business Development Category_Articles client meetings closing business collaborate collaboration competitors conferences CRM cross-marketing fast paced flexibility generating hybrid identifying leads Liz McCormick marketing objections operations manager opportunity participate Pennoni product demonstrations relationships responsibilities rewards Sales sales capacity technical sales support trade shows

Business development in AEC firms

When firms encourage a hybrid role between business development and sales, the result is often improved collaboration throughout the firm.

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Guerrilla marketing tactics you can use

1346 A/E AEC backlog BD benchmark Business Development Category_Articles challenges founder free marketing LinkedIn make connections Mark Zweig market sectors marketing metrics online discussions opportunity press list press releases project success stories Proposals social media testimonials Training Twitter website ZG Team Zweig Group

Guerrilla marketing tactics you can use

By Mark Zweig | None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.

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