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News — be selective

Make them want what you do!

1378 Architecture backstory be selective be willing to walk away Benefits better Category_Articles chairman Clients clients need services compete competing competing with other firms do something better do something new Engineering founder fundamental get people talking guilty improvement Innovation interesting people learn something make them want what you do make them want you Mark Zweig media Morale necessary need need services needed PR Price pricing Principals public public figures reliability reputation Selling services success taste time is money unique Value walk away want want services wanted ZG Team Zweig Group

Make them want what you do!

By Mark Zweig | It’s great to be needed, but it’s not really where you want to be. The position you should really seek to attain is to be wanted.

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