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News — content marketing

But I’m not an expert!

1391 Category_Articles content content marketing Jenny Phan marketing promote Shive-Hattery Shive-Hattery Architecture-Engineering social media stories

But I’m not an expert!

By Jenny Phan | Get your technical professionals comfortable with sharing their stories and they’ll promote your firm, their good work, and their team.

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Content drives AEC firms

1205 b2b marketing Category_Articles content content marketing featured marketing social media Tina Howell

Content drives AEC firms

Regardless of what else the future holds for B2B marketing, one thing is certain: Content marketing is here to stay. Marketing communications. Social media. Graphic design. Media relations. Proposals. Internal communications. Event engagement. Brand management. Advertising. Presentations. Direct marketing. The list of responsibilities goes on, and the best organizational structure for a marketing/business development team responsible for executing these activities depends on a variety of factors unique to the firm. Nothing earth shattering here, right? How about if we take a look at marketing responsibilities through a different lens? One that positions the roles based on core competencies? I was...

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