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2019 Marketing Excellence Award Entry

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Zweig Group

2019 Marketing Excellence Award Entry

$1,300.00 $1,350.00

Zweig Group’s Marketing Excellence Awards recognize outstanding and effective marketing in our industry. Choose one category or multiples.

Categories include:

  • Advertising- An individual print or digital advertisement or ad campaign.

  • CORPORATE IDENTITY 
    New Identity Launch - A consistent graphic image applied to your firm’s print and/or digital collateral materials for the launch of a new corporate identity.  
    Identity Rebrand - A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

  • Integrated Marketing /Brand Awareness- Both printed and digital methods of distribution such as emails, direct mail, display ads, banner ads on a third-party website, or other components that take place over an extended period of time to promote brand awareness of your firm.

  • Brochure- A print or digital publication describing your firm’s general capabilities.

  • Holiday- A print or digital piece produced for one-time use to promote brand awareness of your firm during a holiday (holiday card, e-card, party invitation, client-appreciation gift, etc.).

  • Internal Marketing- Campaign designed for an employee audience to increase communication and collaboration within a firm or division. Examples include: Company Intranets, recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives.

  • Newsletter - External- A newsletter conceived and created by your firm, with content developed internally, intended for external distribution. The intended audience is clients and/or potential clients, teaming partners, peers, local business press, and other interested parties. 

  • Newsletter - Internal- An internal, employee-focused publication produced via print or digital media.

  • Project Pursuit- Item(s) that were used in support of winning a single project. Materials can include anything that was used to win a project including; qualifications packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.

  • Recruitment/Retention Communication- A program designed to recruit potential or retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.

  • Social Media- Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. May be one platform or a combination of platforms (Facebook, Twitter, Instagram or LinkedIn as well as blog posts or podcasts).

  • Special Event Marketing- A marketing piece produced for a one-time event (i.e., charity event, anniversary celebration, open house, community event, rebranding celebration, etc.). Entry should include visual proof (i.e., pictures) and all marketing materials used to promote the event. 

  • Video- A video that either promotes your firm or has been created by your firm for a specific project pursuit; a video created for external communications; or a video created for internal communications.

  • Website- A public website that either promotes your firm or has been launched by your firm for a specific project.

Deadlines:

  • May 1st, 2019- Entries must be sent to Zweig Group or postmarked and in the mail
  • June 2019- Winners notified

Winners will receive awards at the 2019 Elevate AEC Conference October 3-4 and be featured in The Zweig Letter, Zweig Group press releases, and promoted through Zweig Group’s other marketing channels.


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