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2014 Marketing Survey
What marketing methods and tactics are popular and effective in the architecture and engineering industry? See what's working and whats not for your competitors and other firms just like yours with Zweig Group's 2014 Marketing Survey of AEC Firms.
With this book, you'll be able to see which marketing activities can provide the return on investment; set realistic budgets for the year ahead, including staffing levels, compensation, and investments in marketing systems and infrastructure; and determine reasonable goals for your own proposal activity, hit rates, and more.
The 2014 Marketing Survey of AEC Firms will help you:
- See which marketing activities can provide the biggest bang for your buck
- Set a realistic budget, including staffing levels, compensation, and investments in marketing systems and infrastructure
- Determine reasonable goals for your own proposal activity, hit rates, and more
If your firm isn’t keeping pace with industry standards when it comes to marketing, you’re risking the future of your business. But how do you know if your firm is over- or underinvesting in marketing compared to your competition? Do you know which marketing strategies lead to success, and which ones you should avoid? Do you know how many marketing staff firms like yours need to get the job done? If you want answers to these marketing questions and others, you need Zweig Group’s Marketing Survey. It’s the source the most successful A/E firm leaders and marketing staffers have been turning to year after year.
The 2014 edition of this report is a must-have resource that will show you all the benchmarks you need to find out just how your firm’s marketing efforts stack up to your peers and your competition. You’ll get all the latest available statistics on all areas of marketing—spending, staff, proposals, strategies, and much more! All together, these survey results will help you see where you stand right now and enable you to start making plans and informed decisions about your marketing strategies for the upcoming year.
The topics covered in this comprehensive report are:
Marketing staff: What marketing staff should you have in your firm? Are you paying them enough? Too much? What should your sales goals be? This chapter gives a full breakdown of marketing staffers’ compensation, education, work experience, goals, and more.
Proposals & sales: What kind of hit rate should you expect on your proposals? Think you’re in great shape because you’re winning over a third of your proposals? Don’t be so sure! Get a full breakdown of proposal hit rates by firm type, size, location, and other factors.
Marketing systems: Are other firms using CRM software? If so, which packages? Before you invest in a CRM package, you have to do your research. Find out which packages are used most often among firms like yours.
Promotion: Nearly all firms in our industry have web sites. But what can this marketing tool really do for your firm? First, you have to start with the right content. There are 10 pieces of information that at least half of firms like yours are including on their sites. Find out what they are, and make sure your firm is keeping up!
Marketing expenditures: Think 3% of your revenue is enough for your marketing budget? Your competition might be spending more. How much are firms of your size and type spending on marketing this year, and what’s their budget for next year? Before you start your strategic planning for 2016, make sure you’ve seen these numbers.
Strategies: Is direct mail, advertising, trade shows, or telemarketing really the way to go? We have the real story on these marketing methods and others. Before you commit to a new marketing strategy, see what your peers have to say about the most—and least—successful marketing tactics their firms have tried.
Challenges: Marketing isn’t always easy— in fact, it may never be! What are the hardest parts? Survey participants gave us their thoughts on their greatest marketing challenges so you’ll know what to expect when developing your marketing plan.
This is just a sampling of the information you’ll get in the 2014 Marketing Survey of AEC Firms. Much more is also included! You won’t want to miss out on the latest edition of this comprehensive report. Presidents, CEOs, CFOs, marketing directors, marketing managers, marketing coordinators, and business development representatives will find all the statistics they need in this one book. You’ll be able to compare your firm’s marketing side-by-side with firms just like yours and find out how you stack up. To learn what it takes to get the most bang for your marketing buck and to make sure your firm beats the competition, order your copy today!