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2014 Marketing Survey

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Zweig Group

2014 Marketing Survey


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What marketing methods and tactics are popular and effective in the architecture and engineering industry?  See what's working and whats not for your competitors and other firms just like yours with Zweig Group's 2014 Marketing Survey of AEC Firms

With this book, you'll be able to see which marketing activities can provide the return on investment; set realistic budgets for the year ahead, including staffing levels, compensation, and investments in marketing systems and infrastructure; and determine reasonable goals for your own proposal activity, hit rates, and more.

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