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2016 Marketing Bundle
The 2016 Marketing Bundle includes the new 2016 Marketing Survey + A Guide to and samples of Press Releases.
Times are tight, and your firm may not have a lot of money to spend on marketing. How can you get more out of your marketing dollars? See what’s working and what’s not for your competitors and other firms just like yours with Zweig Group’s 2016 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms. You could find out what’s working by trial and error, but why not save time, money, and headaches by getting the most comprehensive report on marketing for design and environmental firms?
With this book, you'll be able to see which marketing activities can provide the biggest bang for your buck; set realistic budgets for 2016-2017, including staffing levels, compensation, and investments in marketing systems and infrastructure; and determine reasonable goals for your own proposal activity, hit rates, and more.
The 2016 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms will help you:
- See which marketing activities can provide the biggest bang for your buck
- Set a realistic budget, including staffing levels, compensation, and investments in marketing systems and infrastructure
- Determine reasonable goals for your own proposal activity, hit rates, and more
If your firm isn’t keeping pace with industry standards when it comes to marketing, you’re risking the future of your business. But how do you know if your firm is over- or underinvesting in marketing compared to your competition? Do you know which marketing strategies lead to success, and which ones you should avoid? Do you know how many marketing staff firms like yours need to get the job done? If you want answers to these marketing questions and others, you need Zweig Group’s Marketing Survey. It’s the source the most successful A/E firm leaders and marketing staffers have been turning to year after year.
The 2016 edition of this report is a must-have resource that will show you all the benchmarks you need to find out just how your firm’s marketing efforts stack up to your peers and your competition. You’ll get all the latest available statistics on all areas of marketing spending, staff, proposals, strategies, and much more! All together, these survey results will help you see where you stand right now and enable you to start making plans and informed decisions about your marketing strategies for the upcoming year.
The topics covered in this comprehensive report are:
Marketing staff: What marketing staff should you have in your firm? Are you paying them enough? Too much? What should your sales goals be? This chapter gives a full breakdown of marketing staffers’ compensation, education, work experience, goals, and more.
Proposals & sales: What kind of hit rate should you expect on your proposals? Think you’re in great shape because you’re winning over a third of your proposals? Don’t be so sure! Get a full breakdown of proposal hit rates by firm type, size, location, and other factors.
Marketing systems: Are other firms using CRM software? If so, which packages? Before you invest in a CRM package, you have to do your research. Find out which packages are used most often among firms like yours.
Promotion: Nearly all firms in our industry have web sites. But what can this marketing tool really do for your firm? First, you have to start with the right content. There are 10 pieces of information that at least half of firms like yours are including on their sites. Find out what they are, and make sure your firm is keeping up!
Marketing expenditures: Think 3% of your revenue is enough for your marketing budget? Your competition might be spending more. How much are firms of your size and type spending on marketing this year, and what’s their budget for next year? Before you start your strategic planning for 2016, make sure you’ve seen these numbers.
Strategies: Is direct mail, advertising, trade shows, or telemarketing really the way to go? We have the real story on these marketing methods and others. Before you commit to a new marketing strategy, see what your peers have to say about the most and least successful marketing tactics their firms have tried.
Challenges: Marketing isn’t always easy in fact, it may never be! What are the hardest parts? Survey participants gave us their thoughts on their greatest marketing challenges so you’ll know what to expect when developing your marketing plan.
This is just a sampling of the information you’ll get in the 2016 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms. Much more is also included! You won’t want to miss out on the latest edition of this comprehensive report. Presidents, CEOs, CFOs, marketing directors, marketing managers, marketing coordinators, and business development representatives will find all the statistics they need in this one book. You’ll be able to compare your firm’s marketing side-by-side with firms just like yours and find out how you stack up. To learn what it takes to get the most bang for your marketing buck and to make sure your firm beats the competition, order your copy today!
Zweig Group’s A Guide to & Samples of Press Releases for A/E/P & Environmental Consulting Firms provides you with:
- Sample press releases specific to the architecture, engineering, and environmental consulting industry, covering everything from employee news, to new service offerings, to awards
- Advice from industry reporters and editors
- Information on search engine optimization and formatting your digital release
- A crash-course in writing press releases
How successful are your firm’s press releases? Do they have the necessary components to catch the attention of the media? Are they written effectively? Or is your firm even doing press releases at all?
Zweig Group’s newest resource for A/E/P and environmental marketers and public relations specialists, A Guide to & Samples of Press Releases for A/E/P & Environmental Consulting Firms, gives you an inside look at press releases collected from firms just like yours. If you’re responsible for your firm’s press efforts, this new publication will help you do your work faster and more effectively. And, if your firm isn’t yet doing press releases, it should start now! Research shows almost all firms in our industry are sending out press releases (some as often as weekly!) so make sure you’re not missing out on this important marketing tool.
Want to know what these press releases look like? Check out this new one-of-a-kind book!
The samples in A Guide to & Samples of Press Releases for A/E/P & Environmental Consulting Firms are organized by subject matter, so it’s easy to find examples of the press releases you need. Topics covered include company awards, employee news, mergers & acquisitions, new project announcements, new service offerings, and community service. This abundant collection will help you decide how to style your own firm’s announcements!
Plus, this comprehensive resource will give you insiders’ tips on press release DO’s and DON’Ts. Zweig Group has included topics such as "SEO Insights," "A Crash-Course in Press Releases," and articles from The Zweig Letter, in addition advice from editors of well-known industry publications- the same editors who receive the press releases that firms like yours send. See what they have to say about what makes a topic newsworthy and which press releases head straight to the trash.
Stop spending your limited work hours and marketing budget on news announcements that aren’t getting the job done. See how to format press releases that will generate media attention and make your firms stand out from the crowd. Order your copy of A/E Press Releases and reap the rewards for years to come!