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2018 Marketing Survey + ZLearning Episode 2 Bundle
A Bundle of: 2018 Marketing Survey + ZLearning Episode 2
2018 Marketing Survey
Zweig Group's 2018 Marketing Survey of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics.
The topics covered in this comprehensive report are:
Marketing staff: This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations and sales goals for various marketing related job roles.
Proposals & sales: A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors.
Marketing systems: This section has data on the prevalence of various marketing systems and data relating to their use.
Promotion: See what most firms in the industry are doing to promote themselves, along with a full report on statistics of what is working and what is not working.
Marketing expenditures: Data on marketing related expenses including actual figures from the previous year and budgeting for the future.
Strategies: See data on the use and effectiveness of a variety of marketing approaches.
Challenges: Data on what respondents feel have been marketing challenges and victories for their firms over the past year.
ZLearning Episode 2
Episode 2 in Zweig Group's ZLearning series. If you are looking for a crash course on developing and strengthening business development and sales practices that will help you generate more business for your design firm, then look no further! This one-hour training will give you some practical tips and advice on how to manage the sales process at a Design Firm. Join AEC Industry Expert Mark Zweig and Consummate Salesman Randy Wilburn for an in-depth look at how to be a better seller.
Some of the topics covered include:
- Communicating with the client
- The difference between Sales and Marketing
- Learning how to be "You!"
- Allowing the phone to be your friend
- The importance of starting with a sales script
- Understanding the key to positivity in sales
- Learning how to respond quicker than your competitors...because you will get more business
ZLearning is a Continuing Education online learning portal offered by Zweig Group.
Design Professionals save time and money by taking some of your most important continuing education courses online. Gain real knowledge and additional skills in a fraction of the time without the hassle of attending a live event. ZLearning classes including this one offer a short quiz, completion certificate, and most importantly CEUs/PDHs for your time and effort.