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"Building an Authentic Brand" with Steve Thomas
This course is acreddited for 3 PDHs/ 0.3 CEUs
Learn how to build, renovate, and evolve your brand!
This workshop is designed for anyone that wants to create or improve their personal brand in an effort to gain visibility in their field. Strongly articulated personal brands help build the strength of a firm’s brand.
Whether you're looking to start a business, change careers, or get more exposure, developing your personal brand is a crucial step. This is an opportunity for you to harness how you are perceived and use it to your benefit.
In this workshop, we'll identify strategies, and come up with an action plan for building your brand! With Zweig Group marketing and graphic design staff, we will walk you through the various elements of your brand, specifically online, and offer personalized suggestions.
We will think about long-term goals, and explore ways to build and promote your brand in-person and online.
- Learn why personal branding matters
- Understand how to identify your personal brand and set goals around it
- Identify a plan to build an online presence so that opportunities find you
- Refine your mission statement and your brand description (30 second elevator pitch)
- Ways differentiate yourself from your competitors
- Discover your signature look and style
- Anyone who wants to supercharge their career
- Entrepreneurs ready to jump start a new business
- Business owners wanting to take their brand to the next level
- Executives wanting to position themselves for the future
Attendees of this program are welcome to stick around and enjoy the VIP cocktail reception on Wednesday, September 19, from 6:00PM-7:30PM.
ABOUT THE PRESENTER:
Known as a serial renovator, Steve Thomas helped catapult This Old House to the top of PBS's list of most-watched ongoing series of all time. He was honored with a 1997-1998 Daytime Emmy Award, and a total of nine nominations for “Outstanding Service Show Host.” He went on to highlight green renovation across America on Renovation Nation on Discovery’s Planet Green.
He has renovated his own homes for more than 35 years, starting with a run-down 1920‘s craftsman cottage in Olympia, Washington, then two historic homes in Salem, MA, and a cabin and barn on an island off the coast of Maine. He just completed renovating Sea Cove Cottage, a 1905 Victorian in the center of a classic Maine lobstering village, which he featured on his popular Facebook page, SteveThomasHome. He’s a popular speaker, video producer, writer, blogger, photographer, renovator, and branding consultant. He also consults on green, sustainable building and renovation for clients all over the U.S.
In between early renovation projects, Steve’s yen for adventure, which he attributes to his late grandfather, a missionary in the Alaskan Arctic, inspired him to combine his love of fine woodworking with his passion for the sea and sailboats. In the early 1980’s, he journeyed to the remote Micronesian island of Satawal to learn the ancient technique of star path navigation under the late master navigator, Mau Piailug. Steve’s research resulted in the critically acclaimed book, The Last Navigator, and a documentary for the Adventure series on PBS. It was in 1989, in between research trips to the Alaskan Arctic for a second Adventure book and film, when Steve got a call from the Adventure series publicist, who also worked for This Old House. The show’s producers were conducting a nationwide search for a new host, and the rest is history.