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Building A Strong AEC Brand Through Employee Experience - VIRTUAL SEMINAR (Starting November 11, 2020)

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Building A Strong AEC Brand Through Employee Experience - VIRTUAL SEMINAR (Starting November 11, 2020)


THIS SEMINAR SESSION HAS PASSED. To view all current online learning opportunities click here: or contact to be notified of the next session. 




This seminar will take a deeper look at what it takes to build a strong brand in AEC. It includes a unique perspective that focuses broadly on the employee experience as the driver of the brand and the client experience. From recruits to the community, all audiences are examined with tangible tactics and strategies to build a brand that drives firm performance.


This virtual seminar is sponsored by Client Savvy. 

Summary Details:

  • Two-week program, with one-hour meetings each week of live content
  • Taking place on Zoom meetings so participants are able to network with the instructors as well as the other participants
  • Two credit hours


Module One: Wednesday, November 11th, 2020 from 12:00 PM - 1:00 PM CT

Module Two: Wednesday, November 118th, 2020 from 12:00 PM - 1:00 PM CT

Discussion Topics Include:

  • Understand and acknowledge your audiences
  • Developing your brand with your people
  • Managing brand equity
  • Importance of the internal support team
  • The investment cycle
  • Keeping your brand strong with communications

Registration Includes:

  • Two live meetings with the Zweig Group instructors
  • The same highly-rated seminar content will be taught in the convenience of your own home/office
  • Polls, quizzes and interactive material that will keep participants engaged

Who Should Attend?

  • Firm leaders
  • HR Professionals
  • Marketing Professionals

Continuing Education:

Attendees of this seminar earn 2 LU/2 PDH/.2 CEU of continuing education credits! Zweig Group seminars are eligible for Professional Development Hours credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects, and SMPS.



To be notified of future dates and locations, inquire about group pricing or for immediate assistance, please email or call the Zweig Group team at 800.466.6275.

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