More from this collection
DATE | LOCATION | VENUE TBD
- February 6 | Seattle, Washington
- April 23 | Toronto, Canada
- August 20 | Orlando, Florida
- October 22 | Los Angeles, California
Business Development Strategies that Impact the Bottom Line
During the next 10 years, over 50% of AEC firms are expected to increase their use of doer-sellers, yet many do not have the training or skills to succeed. In order to grow into a position of leadership, they need the skills and know-how to strategize, build and deepen relationships, and win more work. Zweig Group’s Elevating Doer-Sellers – Business Development Strategies that Impact the Bottom Line is designed specifically for technical professionals in AEC firms.
Participants walk away with business development strategies and techniques that empower them to grow their careers as they help grow their firms. Whether you’re a project manager just starting to engage in business development or a firm leader who is responsible for bringing in the majority of the work or you lead a business development team, this workshop is for you.
Join Zweig Group’s Managing Director Jen Newman, CPSM, as she leads this two-day workshop. Jen has spent much of her 20-year career in the AEC industry helping convert technical professionals into successful Doer-Sellers who lead their firms to grow and thrive.
Discussion topics include:
- Business development, marketing, and branding – What’s the difference?
- Implementing a strategic business development program
- Developing your individual business development plan
- Maximizing client relationships
- Client capture planning
- Power positioning
- Intentional networking
- Creating client personas as part of your marketing strategy
- Creating powerful moments in your client’s journey
- Persuasive, powerful, pursuit strategy
- A comprehensive seminar workbook
- Special discount on all Zweig Group survey and publications
- Breakfast, lunch, and refreshments
*Registration fee does NOT include lodging
About the Instructor: Jen Newman, CPSM:
Jen Newman draws from her 20 + years of AEC-industry experience to help firms grow their people and profits. To Jen, there is no greater satisfaction than helping others achieve their goals. She has developed a reputation for helping organizations improve processes, create better leaders, train and retain talent, convert doers into successful doer-sellers, differentiate through client experience, create award-winning campaigns, increase brand loyalty and develop winning strategies that lead to successful firm growth. She works with every client to develop recommendations for customized programs and services specific to their needs. With an energetic and enthusiastic style, she makes growth fun.
Jen has assisted TEAM Florida and the Fort Worth YMCA with the development of member engagement strategies. Jen was given the Meritorious Service Award by the American Public Works Association (APWA) for her work leading the Florida chapter Re-Brand as well as serving as Florida conference chair. As the 2015 National Presidents Award Winner, she founded the first Texas section of the American Society of Highway Engineers (ASHE) in Dallas / Fort Worth after helping to invigorate a struggling Central Florida chapter and served on the national strategic planning committee. She was recognized as WTS NE FL Woman of the Year for her involvement in starting a non-profit to support the Port of Jacksonville in their efforts to gain deep water and her mentoring of women in transportation.
Jen currently serves as the Society for Marketing Professional Services (SMPS) National Build Business Conference Content Co-Chair. She has also served on the organizations national business development committee, as N. Florida President, Fort Worth formation committee, as programs and sponsorship chair for numerous regional conferences and regional conference summit facilitator. She has won numerous SMPS national marketing communications awards. Jen holds a BS in Organizational Management and Development.
Attendees of Elevating Doer-Sellers earn 12 PDHs/ 12 CEUs of continuing education credits!
Zweig Group seminars are eligible for Professional Development Hour credits and Continuing Education Units. All attendees receive a certificate of completion indicating the number of hours earned during each seminar. Zweig Group is a registered provider with the American Institute of Architects.