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Outstanding A/E Marketing Campaigns, 3rd Edition

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Zweig Group

Outstanding A/E Marketing Campaigns, 3rd Edition



As an A/E marketing professional, you're always on the lookout for new ways to grab your clients' attention and make the most of your marketing dollars.

If you already understand the theory behind marketing professional services but need some concrete, industry-specific examples for improving your direct marketing campaigns, turn to Zweig Group's Outstanding A/E Marketing Campaigns, 3rd Edition. It's filled with 100 all-new examples and case studies to help you develop marketing techniques, ideas, innovations, and tactics that really work. Collected from the pages of The Zweig A/E Marketing Letter, you'll learn what's working for A/E marketers today, and what's not. From books and brochures, to direct mail, advertising, postcards, holiday pieces, and more, you'll find all the inspiration you need to breathe new life into your A/E firm's marketing efforts.
Inside, 100 real-world direct marketing campaign case studies:
  • Advertising
  • Books
  • Branding & Identity Campaigns
  • Brochures
  • Direct Mail
  • Holiday Pieces
  • Magazines
  • Newsletters
  • Postcards
  • Presentations
  • Proposals
  • Reports and Studies
  • Special Events
  • Videos
  • Web Sites and E-Marketing
  • Other Outstanding Marketing Ideas
  • Multi-Element Marketing Campaigns


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